Community in Motion
Sponsorships fund programs at the Boys and Girls Club of Dane County — keeping registration affordable, expanding youth services, and helping every rider pedal with purpose.
Our Sponsors
Thank you to the businesses and community partners who fuel Bike for BGC.
Sponsorship Levels
Partner with Bike for BGC and connect your brand to hundreds of riders, volunteers, and supporters across Dane County.
| Level | Recognition | Community Impact |
|---|---|---|
| Title Sponsor | Premier logo placement across event materials, rider jerseys, and signage Every year, Bike for BGC transforms miles of Dane County roads into a rolling celebration of community spirit, with riders of all ages pedaling in support of local youth. The event brings together families, friends, and neighbors who share a belief that young people deserve safe spaces, caring mentors, and opportunities to thrive. By participating, cyclists contribute to programs that strengthen the Boys and Girls Club mission across Madison and surrounding neighborhoods, turning every rotation of the pedals into meaningful impact for children who benefit from these services throughout the year. Sponsorship is the backbone of this annual ride, allowing organizers to keep registration accessible and direct more resources toward youth programming. Local businesses and community partners help cover event costs, fund safety measures, and underwrite the support that makes the ride possible from start to finish. In turn, sponsors gain visibility among a passionate audience of riders, volunteers, and supporters who value companies that invest in the next generation, creating a meaningful bridge between commerce and community goodwill that benefits the entire region. The sponsorship structure is designed with tiered recognition levels so that partners of every size can find a meaningful way to contribute. Each level offers increasing visibility across event materials, jerseys, and signage, while also expanding the direct community impact generated through the partnership. Smaller sponsors receive appreciation in event communications and shared credit for keeping the ride affordable, while leading sponsors are recognized as foundational supporters whose generosity enables expanded youth services throughout Dane County. Volunteers play an equally vital role in bringing Bike for BGC to life, from route support and registration assistance to cheering riders at rest stops. Their dedication ensures a safe, welcoming experience for cyclists of all skill levels and helps maintain the welcoming, family-friendly atmosphere that defines the event. Without this network of helpers, the ride could not function, and their presence reinforces the community-driven nature of the day, reminding participants that every successful journey is supported by many hands working behind the scenes. Health and wellness are woven into the fabric of the ride, encouraging participants to embrace outdoor activity while supporting a cause that nurtures young bodies and minds. Cycling offers a natural opportunity to build cardiovascular fitness, enjoy Wisconsin's scenic routes, and model healthy habits for younger generations watching from the sidelines. By combining physical activity with charitable purpose, Bike for BGC creates a powerful example of how individual wellness and community responsibility can move forward together, one mile at a time. |
Funds core youth development programs at BGC of Dane County |
| Stage Sponsor | Signage at a featured rest stop and recognition on the website | Supports rider experience and safety along the route |
| Team Sponsor | Logo featured alongside sponsored team rosters | Empowers workplace and community teams to ride together |
| In-Kind Partner | Acknowledgment for donated goods, services, or prizes | Directly reduces event costs so more funds reach the Club |
Become a Sponsor
Join Saris, Hiebing, and other partners investing in the next generation of Dane County riders, leaders, and learners.
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